you're kidding me! chicks watch football?? by george, ain't that a kick in the head!
from the article:
More than 45 million women watch NFL games weekly, according to the NFL, and women will make up 40 million of the 90 million fans tuning in for the Super Bowl on Sunday.
this is the part that killed me, though:
A growing female fan base is good news for pro football, marketing experts say. If a woman likes football, she is less likely to try and nix her spouse's wish to spend Sunday afternoons glued to a TV, says Christie Nordhielm, marketing professor at the University of Michigan's Ross School of Business.
wow, christie, where'd you get your MBA? because that is an observation unrivaled in its complexity and nuanced business know-how. i'd just like to know what institution is turning out graduates with that kind of analytical prowess.