for instance. you've all seen that ad for the Ford Edge? it's apparently another attempt at making a littler SUV, a "crossover" vehicle, if you will. (which i won't, actually - it's a glorified station wagon. "crossover" my ass.)
anyway. the ad where the car is driving around in the sky, hugging building with two tires, and that annoying synth-y voice is singing, "i like to live on the edddd-juh"? if you watch the bottom of the screen, some fine print pops up about five seconds in. it reads,
Yes, this is a fantasy. Cars can't really drive on buildings.
there is so much that i love about this fine print. firstly, there's the way it (like most fine print) assumes we are all raging idiots. gosh, i was not aware that certain cars don't have the ability to suspend the laws of gravity - thanks for setting me straight on that one, Ford! secondly, there's the way they try to be all cheeky about it. some highly-educated person in the Ford marketing department realized that fine print = not cool, and "crossover" SUVs must equal cool at all times. such a conundrum! what to do? i know, let's fall back on the most overused cliche about the demographic we're trying to sell to - their deep-seated affection for sarcasm - and insult them with both form and content! it's genius. truly.
the other great bit of fine print i saw the other day was in a Red Lobster ad. i'm sure you've seen it too, it was on about every three minutes last week. it's gist was this: 30 shrimp! come eat 30 shrimp at a time at Red Lobster! doooooo it! you know the one. but have you noticed the tiny-lettered admonition at the bottom?
Prices higher at Times Square and Hawaii locations.
now, this first caught my eye while i was on the treadmill at the gym. and i pondered it for a good two or three minutes. Times Square and Hawaii? it's like a brain teaser. what do these two places have in common when it comes to....shrimp? ready, go.
honestly, i still haven't totally figured it out.